In this week’s MikeDrop episode, we sat down with James Dwiggins, CEO of NextHome Inc. and the co-founder of the groundbreaking app Rayse, to dive into the evolving real estate landscape and explore how agents can thrive in a competitive market. With over two decades of experience revolutionizing real estate, James brings invaluable insights on technology, communication, and the true worth of a real estate professional.
James kicked off the conversation with a stark reality check: most consumers don’t fully grasp the effort real estate agents put into each transaction. Industry studies reveal that while the average consumer assumes an agent spends 15–18 hours helping them find a home, the reality is closer to 80 hours per transaction. This discrepancy underscores the pressing need for agents to communicate their value proposition effectively.
Enter Rayse, an innovative platform that’s poised to change how agents and homebuyers interact. James explained how Rayse was designed to bring transparency, accountability, and automation to the forefront of real estate transactions. By connecting agents and clients with real-time insights, Rayse showcases every step of the agent's work, creating a quantifiable, visible record of their contributions. For agents, it’s a game-changer: it protects their compensation, improves client relationships, and positions them as indispensable partners in the home-buying journey. For homebuyers, it’s a revelation, offering unprecedented clarity into what agents do behind the scenes to ensure a seamless experience.
This episode also delved into the parallels between the real estate and mortgage industries, particularly around time investment and return on that investment. James emphasized that agents and loan officers alike need to rethink how they articulate their value to clients. By doing so, professionals can not only elevate their standing but also foster long-term trust and loyalty.
Here’s what Rayse brings to the table:
Transparency: Clients can see exactly what their agent is doing at every stage of the transaction, removing any ambiguity.
Automation: Tedious tasks like checking MLS details or compiling reports are streamlined, freeing up agents to focus on building relationships.
Accountability: By documenting every interaction and task, agents can demonstrate their full scope of work to clients, reinforcing their worth.
Enhanced Client Experience: Homebuyers receive a clearer, more informed journey, ensuring they feel confident and supported throughout the process.
Recruitment and Retention: Rayse helps brokerages attract and retain top talent by empowering agents with cutting-edge tools that simplify their workflow and elevate their results.
