In this MikeDrop episode, Michael Kelleher and Michael Zau delve into the essentials of starting a podcast, specifically tailored for lenders and loan officers. How to begin and why it matters?
Kelleher kicks things off by discussing the simplicity of podcast creation and introduces a comprehensive, free deck that guides anyone through the process step by step. This resource is designed to make podcasting accessible, whether you're just starting or looking to refine your digital strategy.
Michael Zau emphasizes the importance of consistency, stressing the need for at least biweekly episodes to maintain audience engagement and build momentum. He highlights that while planning is crucial, the key is to begin recording and putting content out there.
Kelleher reminds listeners that the goal isn't to become the next Joe Rogan, but rather to leverage podcasting as a tool for increasing visibility, generating leads, and ultimately driving more business. He discusses the benefits of a strong digital presence and a personal brand in today's market.
Zau rounds out the discussion by offering support through training and accountability, ensuring that you stay on track and continue to produce quality content. This episode is a must-watch for anyone looking to establish a meaningful digital footprint and enhance their business reach.
