In the second episode of Mortgage Decrypt, Michael Kelleher takes center stage to share his expertise in event organization and networking strategies within the mortgage industry. With over a decade of experience attending over 100 conferences as a board member of the Massachusetts Mortgage Bankers Association, Michael understands the critical challenges of driving attendance and vendor participation at mortgage and real estate events.
Highlighting his company Adopt The Brand's innovative solutions, Michael explains how they tackle these challenges head-on. He recounts his recent invitation from Matt Von Fossen, President of the New Jersey Mortgage Bankers Association, to cover their Regional Conference 2024 in Atlantic City live—a partnership that mutually benefited both parties. Michael details his role in amplifying event visibility through showcasing speakers, agenda highlights, venue features, and simplifying registration processes to attract a broader audience.
During the episode, Michael also unveils a LinkedIn networking strategy he dubs "the conference trick," offering viewers actionable tips to expand their professional networks effectively. The event proves to be a resounding success, showcasing Michael's prowess in event promotion and industry networking.
