In this episode of MikeDrop, Michael Kelleher kicks things off by emphasizing a crucial truth: if you’re on the frontlines of the mortgage industry, embracing change is vital. The methods and perspectives we relied on a year ago just won’t cut it today. Through a captivating conversation with Chuck Iverson, a top leader at Mason Mac, we gain both a macro and micro view of the industry’s landscape.
Kelleher teases how Chuck provided a deep dive into the mortgage and real estate sectors, highlighting the behaviors, attitudes, and techniques that are making waves right now. They delve into top-of-the-funnel metrics, discussing how hitting these metrics upfront can simplify your closing process. Curious to know more? You’ll need to check out the full episode for the comprehensive details.
Switching gears, Kelleher addresses a growing trend: the obsession with becoming an "Influencer of Mortgage." In reality, your content should focus on forming personal connections with your audience, rather than just chasing views and likes. Authenticity is key in building trust and rapport with potential clients.
Michael Zau chimes in, bringing his signature humor and wit, to discuss the incredible opportunities at the Independent Mortgage Banker level. He underscores the importance of knowing your product, understanding your business models, and mastering follow-up strategies. From calls and emails to social media reels, Zau shares insights on staying in front of referral sources effectively.
As the episode wraps up, Chuck Iverson shares his wisdom on staying in the "Green Zone." Amidst the challenges in the mortgage industry, it’s easy for loan officers and salespeople to feel disheartened. Iverson’s advice? Maintain a positive attitude, take massive action, and align yourself with great partners. His message is a powerful reminder of the resilience needed to thrive in this ever-evolving field.
Join us for this enlightening MikeDrop episode, where we break down the essence of change, personal connection, and perseverance in the mortgage industry. Whether you’re a loan officer, independent mortgage banker, or just someone interested in the latest industry trends, this episode is packed with actionable insights and valuable takeaways.
