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April 21, 2024
Power of Language: NAHREP Leader Discusses Spanish in Real Estate
🎙️ Join hosts Michael Kelleher and Michael Zau on MoreTalk for an insightful episode featuring special guest Jason Riveiro, a prominent leader at NAHREP (National Association of Hispanic Real Estate Professionals). In this engaging discussion, they explore the importance of Spanish as a first language in the Mortgage industry and advocate for learning key real estate terms in Spanish to better serve diverse communities. Discover the critical role of education for real estate professionals and homebuyers alike, emphasizing the value of knowledge and resources in making informed decisions. Explore the significance of reputation and trustworthiness in building lasting relationships within the industry. The conversation also delves into thought-provoking topics, including insights from the popular Bluey episode "The Sign," reflecting on the true meaning of home beyond a physical structure. Learn how homes become repositories of cherished memories and meaningful experiences.
Jason Riveiro
Executive Director & COO for the National Association of Hispanic Real Estate Professionals (NAHREP).
Global Executive with over 20 years experience leading strategic initiatives for some of the most recognized Fortune 500 companies on both the agency and client-side. Jason currently serves as Executive Director & COO for the National Association of Hispanic Real Estate Professionals (NAHREP).
Prior to NAHREP, Jason served as Sr. Director of Industry Relations and as Vice President of Global Affiliate Services for Anywhere Real Estate, the largest residential real estate company. Other notable roles include NAHREP's first CMO, launching multicultural marketing departments for Big Lots Stores, North America's largest broadline closeout retailer and for the nation’s largest specialty retailer of paint and painting supplies, The Sherwin-Williams Co.
Jason's career began in media where he served as General Manager and Publisher of Spanish language radio stations and publications before transitioning to a Hispanic MarCom agency.
Specialties: SaaS, Proptech, Fintech, sales, strategic planning, industry relations, digital, broadcast, mergers & acquisitions, leadership/organizational development, media and public relations, government affairs, social media, sports & music partnerships, community outreach, non-profit governance, change management, wholesale segments, diversity & inclusion.
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